"Hype Williams have cultivated a sublime aura of mystique around their heady sound with only a few 7"s and an almost-mythical LP for Carnivals. Ahead of a forthcoming HiT EP, their latest, 'Find Out What Happens When People Stop Being Polite And Start Gettin Reel' is one of the most highly anticipated albums of the year, a 24-minute portal into their hypnagogic vortex. If you've checked their warped videos on youtube or picked up the 'Do Roids And Kill E'rything' 7" you'll have a good idea what to expect, but much like their blunted and telepathically coital live show the cumulative opiate effect of consuming this album in one sitting should not be underestimated. Defining their sound is like trying to inhale the wisp of smoke on the sleeve - it's not going to happen. But we can say there's a brilliant Sade cover in there, and the recurring dream of 'Rescue Dawn 3' is by far one of our favourite tracks of the year. This is incredibly canny music with a blatant regard for all manner of liminal sounds, managing to make 96% of hypnagogic music seem soberly twee and contrived. ESSENTIAL, no less." (Boomkat)